For 25 years, Main Street has been a valued partner for community banks and credit unions nationwide. It’s fair to say that we’re well known and deeply trusted throughout the industry. From our customer service to our no-fee culture, we’ve distinguished ourselves to the delight of 2,100+ partners. But even stellar reputations need a refresh now and then.
You may have heard that Main Street is rebranding. We’ve got a sharp new logo, exciting directions to pursue, and industry-changing innovations lined up for 2025. But you may be wondering “why now?” Why this departure from the branding that represented our commitment to you for so long?
Let’s talk about where we’ve been, where we’re going, and – most importantly – what it means for your financial institution.
Exploring Main Street’s Rebrand – Why We’re Changing & What it Means for You
American banks and credit unions have seen their share of upheaval. They’ve survived revolutionary, civil, and world wars, stock market crashes, and too much more to list. Now, to overcome new challenges, financial institutions and their partners need modern tools, services, and support.
That said, not everything new is better. Some “old-fashioned” values still apply, like integrity and a human touch to customer service. At Main Street, we’re building off these time-tested principles while devising new solutions to meet emerging challenges. This approach is most noticeable in our logos, former and current.
Who We Were – The Main Street Lamp Post
At the outset, we took our name from “Main Street America” – the thoroughfare that ran through countless towns where life truly happened. It’s no coincidence, of course, that banks and credit unions are most often found here, too.
But “Main Street” speaks to something more than just a road. It signifies the values that make American life unique. On Main Street, we meet neighbors instead of strangers. We get helpful advice instead of curt responses. On the idealized Main Street, you won’t find grifters. Instead, you’ll find a community that cares.
Building off this notion, we’ve made care the core of who we are. We’re genuinely invested in the outcomes we create for community banks and credit unions. That hasn’t changed, but the world and its challenges have.
To offer the solutions our partners need, we have to draw on more than just the romantic version of Main Street. We have to look both backwards and forwards, left and right, so that we can succeed together.
Who We Are Now – The Intersection
As both a physical road and a concept, Main Streets are straight and simple. They take you into, through, and out of town without too many turns or bumps. But the financial services industry of today is far from simple and sports its share of bumps.
Community banks and credit unions face hard choices daily. The largest banks boast assets in the trillions and use their clout to muscle out smaller players in the field. Credit unions, meanwhile, face rapidly-aging members, compliance hurdles, and the pangs of digital transformation. However you slice it, this is not the Main Street of yesteryear.
Our new logo uses four carets (or arrows) symbolizing our four pillars – print solutions, digital solutions, data management, and professional services. Together they form an intersection, speaking to the choices we make and the combined might of our solutions.
Right, left, or straight ahead – regardless of where you’re headed or what you need, Main Street has a solution to keep you competitive.
What’s Next for Main Street?
Our partners can’t afford complacency, so neither can we. Just as our rebrand honors the past while embracing the future, we’re improving established products and services while adding new innovations to our lineup.
The biggest news is still under wraps, slated for a grand reveal at the Financial Brand Forum, April 14-16, in Las Vegas, NV. You may see hints or hear whispers of what’s coming next, but for the full picture, we hope you’ll join us in Las Vegas later on this spring.
Say “Hello” to the New Main Street – Let’s Talk About What You Need
At the end of the day, a rebrand is more than a changing logo. It’s a new approach to meeting and exceeding your expectations by creating novel solutions for present-day challenges.
We hope you’ll stay in touch as we reveal exciting products, services, and quality-of-life improvements throughout 2025.
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Follow Main Street on Social & Stay Up to Date with New Developments
For the latest developments on all things Main Street, follow us on social. If you’re not a Main Street partner yet, compare what you have with what you need with our Check Vendor Comparison Guide and Report Card. For the last 25 years, we’ve kept community financial institutions competitive. Ready to see what Main Street can do for you? Contact us today.